Persist
Goal
Persist is an AI-powered health app designed to combine the best features of existing health tracking applications into one comprehensive solution. Create an app that combined the best features of other apps into one unified platform.
Impact
Successfully delivered a fully functioning beta in one month that people could use and provide feedback on, with a direct transition path to market.
Research & Point of View
We wanted to avoid building something that already existed, so we evaluated apps at the opposite ends of the spectrum to understand the current landscape.
EasyCalorie has a strong core functionality, and is easy to use. However, it is a broken and unsupported experience.
MacroFactor is generally well regarded and has advanced features. However, we found it overwhelming and expensive for basic calorie counting
We made a custon ChatGPT Applet, which was a powerful experience, but unreliable and missing opportunities
Setting a vision
We knew we wanted to get to coding as soon as possible, but pausing to create visionary designs to kept us aligned.
Failing Fast
We avoided a waterfall trap by jumping into code for a prototype. This allowed us to get instant real-world feedback while understanding technical challenges, and pivot quickly based on learnings.
Continuous crafting
